Subtle nature

Fashion 2023
Subtle nature
Subtle nature

Let's try to figure out what natural cosmetics are.

Subtle nature

The mark "natural cosmetics" is now found on the label of many products. However, what is behind this expression is not always clear to the consumer. Let's try to figure out what natural products are. And most importantly, are they as good as advertised

Chemists and lyricists

Let's start with the main thing: having met a cream marked "natural" in the store, do not take the trouble to read its composition. There is a high probability that you will find a variety of "dimethicones", "propylene glycols" and other obscure and clearly "chemical" ingredients there. Why is no one accusing manufacturers of cheating? The fact is that cosmetologists and scientists cannot come to an agreement in any way - what should be considered natural cosmetics. Is 30% natural substances enough? Or 50%? In fact, even if the product contains only 1% plant extracts, it can be called natural, and there is no way to dispute this.

Specialists admit that naturalness is largely a marketing trick. Most people are afraid of obscure synthetic compounds, but they trust chamomile or aloe. At the same time, no one thinks that before becoming part of cosmetics, chamomile undergoes complex chemical processing and the output is very different from what our grandmothers used. By the way, not necessarily for the worse! When it comes to high-quality products, the effectiveness of natural ingredients only increases as a result of processing. Preservatives, fragrances and other ingredients of laboratory origin are designed to extend the shelf life of cosmetics, improve its texture, color and smell.

Then what's the problem, you ask. Since the “chemistry” is so good, we continue to apply it and receive dividends in the form of elastic skin and an even complexion. However, this is only one side of the coin. It is feared that through the epidermis, synthetic compounds can penetrate into the bloodstream and from there affect the internal organs. Unlike natural substances, they are not absorbed and not processed by the body, which means that they slag it, causing malfunctions in metabolism. Some studies even prove that many compounds are potential carcinogens, that is, they provoke the development of cancer.

Young green

Regarding the safety of synthetic substances in cosmetics, scientists have not yet come to a consensus. Some argue that there is nothing to be afraid of, because the concentration of foreign components is very small. Others are not so optimistic and say: quantity does not play a role here. These discussions have been going on for more than 40 years and would probably never touch the general public. However, at the end of the 20th century, the ecological situation in the world deteriorated sharply, and this is precisely what experts associated with the growth of cancer, endocrine and cardiovascular diseases. It is not surprising that in such conditions the topic of consumed "chemistry" has risen very sharply. Thus began the development of the organic cosmetics industry.

If the word “natural” is interpreted by cosmetic concerns quite broadly, then the name “organic” obliges to quite certain things. The product must comply with the strict requirements of the international organization EcoCert (or its analogues), and first of all, this is the refusal to use any substances synthesized in laboratories. Traditional emulsifiers, thickeners, fragrances - all such components are strictly prohibited. Instead, so-called natural preservatives (essential oils, s alt, benzoic, sorbic or salicylic acids) are responsible for the texture and shelf life of the products. The active components of the cream or lotion are also of natural origin and - moreover - must be grown in ecologically clean areas away from nuclear power plants and factories. There are such in Europe (for example, in Tuscany), in the USA, in some Asian countries. In Russia, Gorny Altai and some regions of Siberia are considered suitable for growing organic raw materials.

By the way, pesticides, herbicides, achievements of genetic engineering cannot be used on such plantations. Raw materials are often collected by hand and further processed in the same way. Ultrasonic, vacuum and other effects used in cosmetic industries are not suitable for organics. That is why the creation of each tool is an extremely laborious process.

Another important requirement for organic cosmetics is that they must not be tested on animals. Considerations of a purely ethical nature play a role here, and, by the way, many companies, not only organic firms, have recently refused such tests. The Americans went further and created special vegan cosmetics. It lacks not only preservatives, but also any substances of animal origin (honey, milk proteins, etc.). Such products are marked with a special animal paw icon.

Pros and cons

At first glance, organic cosmetics are a safe and effective way to solve cosmetic problems. However, in reality, not everything is so simple - like any means, organic has its pros and cons.

• Cons: Due to their natural origin, organic products are strong allergens and sometimes cause serious irritation of the skin and mucous membranes (not to mention sneezing, swelling and other "charms"). Do you also belong to the vast army of allergy sufferers? Then, before switching to organic, you need to pass tests and identify allergens. After that, carefully read the etiquette and, having seen a chamomile that is dangerous for yourself, refuse the product without regrets.

• Pros: The advantages of organic matter include the fact that during its production the environment is not damaged - there are no emissions into the atmosphere and rivers, the quality of the soil does not deteriorate, it does not animals suffer… However, ecological cleanliness and the absence of "chemistry" entail certain inconveniences for the end user. Organic, unfortunately, has an extremely short shelf life - only a few months to a year. At the same time, the price of cosmetics is quite high and often exceeds well-known luxury brands. Is it worth it or not? To answer this question, it is necessary to realistically assess the effectiveness of cosmetics. And here the opinions of experts are again divided into two camps.

Naturals vote that natural ingredients are much better absorbed by our skin. They do not remain on the surface, but penetrate into the epidermis and from there carry out their restoration work. Needless to say, the deeper the active ingredients get, the higher their potential for regeneration, toning, moisturizing and protection. The same applies to hair cosmetics and body shaping products.

The second group of researchers express more skepticism about organic cosmetics. In their opinion, too little time has passed since the beginning of its application, and therefore it is very difficult to assess the real effectiveness. Such products can maintain relatively he althy skin in good condition, but only complex compositions of substances synthesized in laboratories can slow down the aging process or remove cellulite. After all, the most powerful ingredients today are considered to be exclusively chemical. This is hydrolyzed collagen, and the Pro-Xylane molecule, and the favorite of cosmetologists - DMAE.

Read the instructions

Be that as it may, organic cosmetics exist, and this fact should not be ignored. It is quite possible that it will suit you optimally, and the only way to find out is to try organics in action. True, do not forget that the use of such funds has its own nuances.

• Organic rarely smells good. Botanical extracts or seaweeds don't smell heavenly on their own. The situation can be improved by essential oils added to many products. However, they cannot be compared with the synthesized smells of flowers and fruits.

• Because of the absence of thickeners, many organic creams tend to break down into liquid and solid components. It's not scary! Just shake the jar or tube well before use. If this does not work, alas, the cosmetics have expired. There is only one way for her - in the trash can.

• Many preservatives are also antiseptics,that is, they prevent the growth of bacteria in a greasy cream medium. This does not work with organics, so keep jars closed at all times, or choose products that have a dispenser.

Read the label carefully

• Organic cosmetics are divided into several types, which must be reflected on the label. If you see the mark organic, cosmetics contain at least 95% natural active ingredients that are collected on environmentally friendly plantations. made with organic means that there are at least 70% of such components. At lower concentrations, the ingredients are simply listed in descending order. However, no one will forbid the manufacturer to write on the package "without preservatives", or free-range.

• Keep in mind, real organics usually come in modest recycled wrappers. Bright, inviting colors and an abundance of inscriptions are not welcome here.

Anna Nikanorova, dermatocosmetologist:

Organic cosmetics are now actively used in the spa industry, aimed not so much at getting rid of wrinkles or body shaping, but at harmonizing the body, toning, increasing vitality. It is difficult to say how effective such procedures are. If you do them regularly, then the effect, of course, will manifest itself in the form of an increase in skin tone, normalization of its hydrobalance, and activation of metabolism. On the other hand, to get rid of significant age-related changes, neglected cellulite, excess weight, there are proven, effective methods.

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