Coffee maker Nescafe creates a new product containing collagen that is used in the beauty industry.
Coffee maker Nescafe creates a new product containing collagen that is used in the beauty industry
True, he alth experts have serious doubts about how much collagen levels in the body will increase after drinking this drink. There is a good chance that this skin-friendly protein will simply be digested in the stomach before even being released into the body.
Today, collagen is actively used by plastic surgeons and cosmetologists as a filler to combat wrinkles. This protein is also rich in many anti-wrinkle creams. Although the effectiveness of mixing coffee with collagen has not yet been established, this technology can already be called another confirmation of the growing trend of "culinary cosmetics".
Increasingly, beverage and food manufacturers are advertising their products with a focus on the positive effects they have on skin, hair, eyes and overall appearance.
"Collagen is just one popular ingredient used in cosmetics," says David Yago, director of trends and innovation at Mintel. “It is found not only in beauty products, but also in foods and beverages, including coffee.”
To date, sales of coffee with collagen began in Singapore. Swiss company Nestle, maker of Nescafe, wants to test the reaction of Asian buyers before selling in the West.
Source:The Daily Telegraph