The first gray hair makes any woman sad. But soon this problem will be solved.
The first gray hair makes any woman sad. When there are more and more of them, you have to turn on the regular “coloring” mode. But soon this problem will be solved in a different way
What if someone said
Located in the Clichy district of Paris, the center invited journalists the other day to talk about some of its latest amazing developments in the field of hair color. “Hair is a puzzle,” says the center's communications director, Patricia Pino. - These are fibers, a material with physical properties. In addition, it is a living organ that grows, turns gray and falls out. How to stop this process? Do we need physical means or biological ones?”
L'Oreal has been tackling this problem for more than a century and has invested more than £581m in research alone in the last year. Pino reminds us that hair, like our skin, contains pigment cells that provide color.
"When hair turns gray, it is caused by the disappearance of pigment cells from them," says Patricia. - But as long as the cells remain in the hair, we still have hope to restore the pigmentation process. This is a serious task." It is expected that a remedy capable of restoring natural hair color will appear in 10 years.
True, a natural question arises: is L’Oreal going to make itself what is called a “hara-kiri business” in this way. After all, if women no longer have to paint over their gray hair, then they will stop buying hair dye, which makes this company billions.