Do what inspires you

Do what inspires you
Do what inspires you
Anonim

The story of the family business of Natalia Demyanchenko: “We had no experience, but we decided”…

Do what inspires you

Interior Store is a family business owned by my husband and I. It all started quite spontaneously. We did not think about any business, we worked at our jobs: I - in a law firm, my husband - in a company engaged in the wholesale trade of technical equipment. In the autumn of 2006, during a trip to Belgium, on one of the narrow streets, we accidentally came across a store of French furniture and interior items. We really liked the interior, things, and atmosphere - it was so different from what we saw here in Russia that I just fell in love with this style, and we bought half the store, returning to it three times in a short trip.

When I returned home and arranged the purchased things, I constantly looked through the catalog presented to us, the French store could not get out of my head. And, although we did not have the experience of running an independent business, we decided to open an interior store. Then there was a trip to the Paris exhibition, the choice of suppliers, obtaining a loan from a bank, finding a place for a store, coming up with a name. From the first month of operation, the store began to make a profit, most of the buyers became our regular customers, publications about our store appeared in many interior and women's magazines. After publications in magazines and the Internet, people began to come specially to the "Interior Shop" not only from all over Moscow, but also from other cities. So far, 10 stores have been opened.

There are three basic conditions for a successful business. First of all, what you are thinking of doing should really please and inspire, in my sincere conviction, only the business in which you put your soul is successful is successful. Secondly, you need to work hard and hard. And thirdly, you need to believe in your business, no matter what.

Popular topic