Independent Media's online department launches Wedding magazine's official website
The Internet department of Independent Media launched the official website of Wedding magazine. The site, like the magazine, is dedicated to wedding celebrations
The wedding industry is a young and promising business for Russia. According to Natalia Kulikova, Editor-in-Chief of Wedding magazine and website, a “wedding boom” is planned in Russia, large Western players are entering the market. “That is why the website of our magazine, which we have been thinking about for a long time, is launched right now. The audience has already matured to turn to the Internet during the preparation for the wedding,” says Natalia Kulikova.
The site will use all the material accumulated by the editors of Wedding magazine over the past years. However, the main emphasis will be placed on various services that will facilitate the process of preparing a wedding: budget calculation, planning a wedding calendar, interactive fitting of wedding dresses, compiling a list of gifts. On the site, users will find the largest catalogs of dresses, honeymoon hotels.
At the launch, the main service of the site was the "fitting room" of wedding dresses.
Visitors to the site choose their body type, upload their photo and "try on" their favorite wedding outfit.