In the summer of 2015, BonAqua launches the “We Drink Water” program in Russia, designed to draw the attention of the widest possible range of people to the issues of proper and regular water consumption. As part of the program, cooperation has been established with leading masters of yoga and dance, a series of outdoor master classes and various events are planned in Moscow and the regions, designed to demonstrate that water is the basis of well-being, beauty and longevity.
BonAqua, Russia's leading bottled water brand, says drinking water is a natural and he althy habit that will keep you alert and feeling good. Today, the task of preserving and replenishing strength is especially acute for residents of large cities, and the crystal clear BonAqua water, which contains mineral elements necessary for the body every day (magnesium and calcium), is an excellent solution for those who care about their he alth. That is why BonAqua is recommended for daily consumption by the Scientific Research Institute of Human Ecology and Environmental Hygiene. A. N. Sysina” of the Ministry of He alth of Russia.
Maria Kiseleva, three-time Olympic champion in synchronized swimming, Honored Master of Sports and face of the BonAqua advertising campaign, emphasized: “Urban activities in parks and outdoors are a great opportunity to keep fit, despite all the adverse factors of urban life. It is especially important to drink water during such activities - it not only helps to maintain good he alth, vigor and mood, but also removes harmful substances from the body, which is especially important for residents of large cities. The BonAqua We Drink Water program aims to teach people to take care of their he alth and instill the good habit of drinking water regularly throughout the day.”
Every week in the Moscow park "Krasnaya Presnya" dance master classes will be held under the guidance of instructors from the dance school Evgeny Papunaishvili "SHTEP". The famous dancer and experienced instructor shared his view on the importance of drinking water before and after training: “Drinking water is one of the key rules of the ShTEP school. Water is what begins and ends with each lesson, it is the key to good he alth. This summer, I would like to convey to the maximum number of people the joy of dancing and, of course, the importance of drinking water. Drinking water is a good habit, and the more people make it a part of their lives, the better, calmer and more welcoming the world around us will become.”
Yoga classes in more than 30 Moscow parks in partnership with the Yoga Journal magazine is another important area of the BonAqua: We Drink Water program. Everyone can enjoy outdoor activities in the free yoga studios of the Yoga in the Parks project. Of course, each yoga session requires the right mood and inner harmony, the basis for which is the constant maintenance of water balance.
Fatigue, irritability, loss of attention, general malaise - all these conditions are directly or indirectly related to lack of water. Only 1% of dehydration (impairment of the necessary water balance in the body) leads to a slight decrease in mental activity, while 2% can significantly reduce performance, and at 4%, undesirable phenomena of apathy, lethargy and general fatigue occur. At the same time, to quench thirst, it is important not only the absolute amount of water and its quality, but also its taste characteristics. The balanced and smooth taste of high-quality BonAqua water makes the habit of drinking water not only he althy, but also enjoyable.
In addition to sporting events, the BonAqua: We Drink Water project includes educational programs aimed at a wide range of people. In particular, the project will organize lectures for young mothers on how to get in shape faster after giving birth, led by editors of leading women's magazines and online portals. The BonAqua: We Drink Water project is an opportunity to spend a bright, he althy and useful summer in a big city.