The famous singer Nyusha, together with the British shoe brand Betsy and MTV Russia, created a unique bright collection of shoes.
Exclusive models were developed over several months with the personal participation of the singer in the creative process. This project promises to be one of the largest collaborations in Russia. Part of the proceeds from the sale will go to the Life Line Charitable Foundation, which helps seriously ill children. An exclusive limited collection of shoes will appear in KEDDO brand stores, Lamoda and Wildberries online stores in autumn 2015.
Singer Nyusha commented on her participation in the project: “I always wanted to try myself as a designer. This is a very interesting and exciting process. I, like any girl, wanted to feel bright and unique, create something of my own, unlike others, and be an individual. In my work, I try to express myself through music and poetry and convey to the audience my inner feelings and thoughts. When working on shoe design, I wanted to convey the mood and bring my ideas to life. It was doubly interesting to participate in this project together with the MTV brand and the Betsy brand. Thanks to this, we can help children through the Life Line Charitable Foundation for Children to make someone happier.”