The solution to rid the planet of the most common disease that affects 99% of the adult population has finally been found. Colgate launches an innovative product like no other, Colgate® Ultimate Caries Protection + SUGAR ACID NEUTRALIZER™ toothpaste.
The main cause of caries is sugar. At the same time, sugars are found not only in sweets, but also in most useful and he althy foods - for example, in fruits and vegetables. One banana is equivalent in sugar content to five cubes of white sugar we are used to, and fruit yogurt is equivalent to three.
Bacteria in plaque break down the sugar in food to form acids. Thus, every time you eat, your teeth are exposed to cariogenic acids. They damage and destroy tooth enamel, and caries begins to develop in weakened areas. Over time, it progresses and can completely destroy the tooth.
Until now, the most common method of caries prevention has been the use of fluorides. Fluorides strengthen tooth enamel and make it much more resistant to the damaging effects of acids. The use of fluoride toothpaste, in accordance with the official recommendation of the Russian Dental Association, is the most effective and clinically proven way to prevent caries in adults and children.
New Colgate Toothpaste® Maximum Caries Protection + SUGAR ACID NEUTRALIZER™ has achieved a breakthrough in caries protection. It uses a unique technology "SUGAR ACID NEUTRALIZER", based on natural ingredients: the amino acid arginine, which is a natural building material of human body proteins, in combination with calcium carbonate. Certain bacterial species in the oral cavity metabolize arginine into compounds that neutralize acid, making the oral environment safe for enamel minerals and providing caries prevention benefits over conventional fluoride-containing pastes. Calcium, which is part of the technology, also promotes enamel remineralization.
Clinically Proven: Colgate Toothpaste® Maximum Caries Protection + SUGAR ACID NEUTRALIZER™ Reduces new cavities by 20% and halves the manifestations of caries in the early stages, restoring damaged enamel.