On August 11, 2015, on one of the few hot days of the Moscow summer, the first major beauty bachelorette party of the new format took place: the long-awaited meeting of All Things Hair Russia YouTube channel bloggers and their subscribers. In real time, the girls were able not only to discuss the latest trends in hair care, but also try out styling from professional stylists and enjoy sweet treats.
The guests of the holiday were greeted by the project leader from Unilever Valeria Mikhailova, as well as the beauty bloggers themselves, who made small appeals to subscribers.
A special surprise for the guests were the beauty corners representing brand products: the Dove corner offered guests a relaxing aromatherapy head massage, as well as a hair restoration program using Dove products; a specialist trichologist worked in the Clear zone, who performed hair diagnostics and told which products are suitable for different types of hair; professional stylists Toni&Guy and TIGI demonstrated their signature express hairstyles, and Pure Line representatives weaved fresh flowers into hairstyles. The Timotei brand was responsible for creating unusual lush braids at the meeting. The guests took more than 400 selfies with hairstyles against the backdrop of huge balloons and a press wall with fresh flowers, the photos were immediately published on Instagram with the hashtag athrussia.
At the end of the bachelorette party, each participant was given a balloon, which could be released into the sky by making a wish. As Sophia Loren said: hairstyle affects how the day goes, and ultimately life.