This summer, Colgate held a charity event as part of the All-Russian movement "Russia Without Caries" in more than 50 orphanages from different regions of the country.
“According to statistics, up to 90% of school-age children and almost 100% of adults suffer from caries. In Russia, the prevalence of childhood caries is twice as high as in Western countries, - says Alexei Bolyachin, dentist, Ph.D., Colgate expert in the diagnosis and prevention of caries. - Children's teeth are especially susceptible to this disease, and during the change of teeth (from 6 to 12 years), the risk of its development increases significantly. And our task is to teach children how to properly care for their teeth and follow the rules of oral hygiene in order to preserve the he alth of future generations. After all, in fact, at first glance, harmless caries can provoke serious problems both with he alth and in the social sphere.”
More than 50 orphanages from different regions of the country took part in the action: Moscow, Ryazan, Vladimir, Voronezh, Kaluga, Smolensk, Tver, Tula, Yaroslavl regions, Stavropol Territory and others. As part of the Russia Without Caries charity movement, Colgate representatives conducted he alth education lessons on oral hygiene and handed out toothpastes and other oral care products to children. Each child, in addition to hygiene products, received a "Teeth Brushing Calendar" that will help him form the habit of brushing his teeth twice a day in compliance with the basic rules.