In September, a limited collection of t-shirts, released as part of the charity campaign "I'm flying" by the Lamoda online store and the women's online magazine Woman's Day, went on sale to help children with cancer - wards of the Podari Zhizn Foundation.
Hundreds of caring people worked on the creation of the collection for more than three months, including stars of Russian television, stage, theater, cinema and the Internet. The faces of the collection are Murad and Natalia Osmann, the authors of the Follow me to project. The most popular Russian Instagram bloggers not only starred in the lookbook dedicated to the action, but also offered their sketches along with the rest of the participants.
Thanks to the authors of colorful prints: Evelina Bledans, Elena Biryukova, Regina Todorenko, Snezhina Kulova, Regina Myannik, Murad and Natalya Haussmann, Loi, Pierre Edel, Vyacheslav Basyul, as well as the wards of the Podari Zhizn Foundation and the participants of the contest " I'm flying" on the Woman's Day website - the t-shirts turned out to be bright, cheerful and a bit fabulous. Just like the childhood dreams for which this collection was created - more precisely, just one dream that united thousands of children and their loved ones - to be he althy. That is why all proceeds from the sale of “I am flying” T-shirts will be transferred to the Gift of Life charity fund for the treatment of children with cancer.
The t-shirt collection is produced in collaboration with the Italian high-tech and stylish outerwear brand Odri and the youth brand Lamania, exclusively presented on the Lamoda website. Despite the fact that Odri specializes in creating premium-class outerwear, the founders of the brand could not help but appreciate the importance of the “I'm flying” campaign and acted as a full partner of the Lamoda.ru online store and the Lamania brand. According to representatives of the Odri brand, the main goal of the Odri for Lamania collaboration is to provide the maximum possible assistance to children with cancer and draw public attention to the activities of the Podari Zhizn charitable foundation within the framework of the I'm Flying project.
Each Internet user can become the owner of a T-shirt with a fairy or a princess, flowers, a sunny giraffe or a rainbow elephant, a small Buddha playing a flute, or a juicy sketch in the Follow me style. To do this, go to the Lamoda.ru website and choose any model you like in the Odri for Lamania brand catalog. The cost of the author's t-shirt is only 999 rubles.
Recall that the action "I'm flying" was organized by the online store Lamoda.ru together with the women's online magazine Woman's Day to help children with cancer - the wards of the Podari Zhizn Foundation in May 2015. You can find out all the most interesting about the course of the action on the Lamoda.ru website or on social networks using the hashtags I'm Lechu2015 and WeAreLamoda.