Family 2022

Colgate Optic White Instant brand announces the start of the SmileKultura all-Russian creative contest on the Instagram social network, which will be held from October 26 to November 29, 2015. Five participants who demonstrated the best thematic selfies will become the owners of gift cards for online shopping at TSUM. The winner of the competition will receive the main prize - a stylish professional photo shoot by famous photographer Nika Shatova.


The mission of the contest is to tell and prove that looking 100% is easy and simple: it is enough to keep fit and smile. After all, a he althy snow-white smile is not only an always relevant and fashionable trend, but also an integral part of modern culture, like a beautiful athletic body. Fitness selfies are at the peak of popularity right now because exercising is not only a he althy habit, but also a trendy one. And Colgate Optic White Instant oral care is like fitness for the body: with regular use, it guarantees the perfect fashionable look for all occasions.

Did you know that for training there is a special make-up, a set of stylish hairstyles, and their own dress code? Well-known fitness bloggers Tanya Rybakova, Elena 864 and Katya Energy will help the participants figure out how to look beautiful in training, and at the same time feel comfortable. Our bloggers will record videos about this and much more with their recommendations and tips, as well as share them on their social networks and YouTube video hosting.

Everyone who has a personal Instagram account, available for viewing photos to all users of the social network from October 26 to December 11 (inclusive), 2015, can become a participant in the contest. To participate, you must submit a personal "sports selfie" on Instagram with the hashtag SmileKultura between October 26 and November 29, 2015 (inclusive).

Summing up the results of the competitive works will take place in two stages:

• first stage - at the end of each competition week, five participants will be selected who will receive gift certificates for online shopping at the Central Department Store with a face value of 30,000 rubles;

• second stage - the jury members will choose one winner of the SmileKultura creative contest, who will receive the main prize - a professional photo shoot with popular photographer Nika Shatova.

For more details on the conditions of the competition, please visit the official website

There is no limit to the number of photos members can upload to Instagram with the hashtag SmileKultura.

Popular topic