97% of men worldwide consider scent to be important when choosing a shampoo. Head & Shoulders could not ignore this fact and released the Head & Shoulders Men Ultra series.
It's no secret that modern men take care of their appearance, they have become more demanding on care products. Moreover, not only quality, but also aroma is important for them. To better understand what a man needs today, Head & Shoulders conducted a global study of 1,600 people in six countries. The results of the survey showed that men are most interested in products for hair and scalp that smell delicious, and the fragrance should last after a shower for a long time.
Success formula
Responding to the request of our stronger halves, Head & Shoulders have developed the Head & Shoulders Men Ultra collection. It combines the brand's innovations in dandruff, hair and scalp care with P&G's long experience in fragrance creation. More than 50 years ago, Head & Shoulders scientists were the first to use zinc particles to treat dandruff. The improved formula with 8 times smaller particles acts in three directions at once: cleanses, protects and moisturizes the scalp. And now noble oils and extracts have been added to the patented formula, turning Head & Shoulders Men Ultra shampoos into luxurious hair and scalp care for real men. So now every stylish man can find the right shampoo with a unique ZPT active complex and a fresh scent. Or the woman he loves will make that choice for him.
There are two products in the series: