Change the color of the lips from red to pink in October is called by the TLC channel together with Elena Krygina - in support of the World Breast Cancer Awareness Month. Pink is a symbol of the fight against this disease, and TLC is joining an international initiative to remind women that this is NotJustPink.
TLC has been telling its viewers every October for several years about the importance of timely breast screening, and this year top makeup artist and blogger Elena Krygina has become the face of the social campaign Not JustPink. Elena is known as the queen of red lips, but in October she changes her favorite color to pink, which symbolizes the fight against breast cancer, and encourages women across the country to do the same.
To participate in the flash mob, just post a photo with pink lips and the hashtag Not EasyPink on your social media account, spreading the word about the importance of screening. In order for as many women as possible to pay attention to the need for constant care for their he alth, TLC is also launching an information campaign on the air and on the channel's online platforms.
Regular screening, turned into a constant ritual, can save he alth and life - in 9 out of 10 cases, breast cancer is curable if detected at an early stage. Screening is a quick and uncomplicated procedure, and TLC, together with Elena Krygina, reminds you of the three simple rules of a medical check:
- Perform self-diagnosis regularly.
- Visit mammologist annually.
- Be sure to undergo an examination prescribed by a doctor.
For more information about the flash mob, the campaign, breast he alth and when to get tested, please visit the special section on the official TLC website here.
In addition, any questions related to breast cancer and its prevention can be asked by calling All-Russian Helpline for Cancer Patients and Their Relatives 8-800-100-0191.