On October 15, in Moscow, in the fashionable space of the Krasnye Holmy art gallery, a private festive party of the German clothing brand bonprix was held on the occasion of the celebration of its 15th anniversary in Russia.
Brand ambassadors and popular friendly influencers, journalists from fashion print and online publications, as well as real customers who have become winners of sweepstakes held on social networks gathered to congratulate bonprix.
Otto Group Russia CEO René Picard and representatives of the German and Russian marketing teams, as well as the head of the marketing department Olga Myagkaya addressed the guests with a welcoming speech, who spoke about the brand's positioning in the market, the results achieved and ambitious plans for the future.
The headliner of the holiday was Elena Chervova, Ambassador of bonprix in Russia, a popular stylist, leading the column on fashion and style on the Friday TV channel. The event was hosted by producer and fashion blogger Snezhina Kulova.
Each guest had the opportunity to get acquainted with the new autumn collection, learn how to choose the right wardrobe, remaining true to their own style, how to get rid of self-doubt and increase self-esteem, how not to hide and not be afraid to be bright.
In the master class area, you could decorate a pretzel - a traditional German pretzel, do stylish makeup or look into the future with an astrologer. At the end of the evening, a birthday cake, an incendiary musical performance by a cover band and memorable gifts awaited the guests.